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From the studio

The Vertical Doesn’t Matter: Why we’ll choose our next vertical over email

Our entire thesis is to find and define problems worth solving in different vertical spaces. But to find a problem, you first have to know where to look. This begs the question — how do we choose the right vertical? We propose that instead of ‘how do we choose the right vertical?’, the better question is ‘how quickly can we choose a vertical?’

A Great Subject Matter Expert Can be the Difference-Maker for Your Venture: How to Find and Collaborate With the Right SMEs

Finding a Subject Matter Expert for your venture seems pretty straightforward: enlist an expert in an area where you don’t have previous experience. For the most part, you’ll always be ahead when you do this. However, we have learned that finding the right SME and activating them appropriately has a major impact on accelerating progress in the critical first months or years of a venture.

Not Every Venture is a 'Go': Our Venture Viability Criteria for Each Phase

In the early stages of a new venture or product/business idea, you’re devoting so much time, money, and energy to exploring an opportunity. Sometimes it’s clear from the start that you’re onto something, and you see early signs of validation and product-market fit. Far more often, however, it’s not so obvious. 

Hiring for Your C-Suite: A Framework for Finding the Right Talent to Steer the Ship

Hiring C-Suite talent for your startup can feel like handing your baby over to a stranger; yet, it’s a core part of our venture creation process and should be a positive inflection point for a new venture’s trajectory.